One of the proactive ways of reaching to the customers online is putting up a website. The businesses that are offline too, can make use of a website to reach to the customers. With the increase in the number of gadgets, the businesses need to conform to the ways that help them reach the customers. One such way is building a responsive web design. The responsiveness means reacting of a web page according to the screen on which it is being run. Emergence of devices like tablets, mobile phones, etc. has been the driving reason behind the development of concept of responsiveness.

Some of the best advantages of creating a responsive web design are:

1. Increasing ubiquity of the business: The businesses can certainly lose a large chunk of prospective consumers if they are not reachable on all the gadgets. The growth is directly proportional to the number of people knowing about the business and sharing its information further. The responsive web design overcomes the hurdles related to the watch ability on all screen sizes. Thus, the business reaches all the customers who are using various kinds of gadgets to keep up with the information available around.
2. Achieving more sales: Creating more sales from the tablet and mobile phones is not a fanciful idea anymore. It is a reality backed by concrete figures. All balance sheets certainly show a conspicuous increase in the rise of sales coming from the tablets and the mobile phones. This explains the popularity of the term m-commerce too. Thus, it becomes easier for the businesses to increase their sale margin if they have got a responsive web property to reach to the customers.
3. Better conversion rates: Using mobile phones through SMS marketing or email marketing is able to generate quicker results. Once the content like subject line or text message has done its job, it is the work of CSS and other engaging factors that help culminate the interaction into a transaction. Responsive web design can cash upon the efforts made in the direction of promotion and deliver the expectations raised from the catchy tag lines and opening messages having high click rate.
4. Easy reporting and analytics: Responsive web design allows the analytics partners to send reports for quick action in all possible devices. Thus, the entrepreneurs can access the reports, mull over them and decide future course of action even when they are on the move. The job of connecting dots using various kinds of reports has also been consolidated into a single document, all thanks to responsiveness! Thus, the factor of responsiveness is changing the way behind the scenes activities function by bringing immediacy in the actions.
5. Cost-effective development: The businesses are saved the hassle of handling developments across the devices separately. There is no need to develop separate website for mobile phone and desktops. This certainly reduces the expenses, and the efforts for maintenance. 

Visit here to know how you can take help of responsive web design to boost the business growth and be available to the customers even while on the go.