The possibilities of the information age can seem limitless. When it comes to operating and marketing a business, however, there are likely some options available that many entrepreneurs have not considered. While evaluating the best way to put your brand in the best digital light, think about implementing some of the trends listed below.

Increase Customer Communication

There are more ways than ever before for businesses to maintain contact with clients. In generations past, personal visits, snail mail, or phone calls were practically the only forms of communication available. These days, however, instant messages and social media comments are often the first choice of customers. As marketing gurus like Eyal Gutentag know, a sufficient presence on these channels will ensure anyone who needs to reach out will actually receive a response.

Build Lasting Relationships

Connecting with customers means much more than just manning the phones and replying to incoming email messages. In today’s digital economy, brands often find new ways to establish common ground with existing and prospective customers. Through contests, clever memes, or trending hashtags, corporate content can come across and a relevant and relatable message.

Recruit Familiar Faces

There has always been a place in advertising for a celebrity spokesperson. Sometimes the investment pays off with maximum exposure and word of mouth, but some such campaigns simply fall flat. The current trend toward sponsored content posted by social media influencers can give businesses of all sizes an effective entry into this realm of marketing. From local figures to experts in a related industry, finding the right person to share a message will be a big help when trying to reach a target audience.
The art of doing business has changed dramatically over the past couple of decades. When used effectively, though, these novel alternatives can make it easier than ever.